Heel

This video of Ted Dibiase is hilarious, and why the golden era of professional wrestling in the 1980's will never be surpassed. His upper crust shtick is perfect, and if Wikipedia is to be believed, the suits at WWF helped sell the gimmick by booking him on first-class flights, in five-star hotels, and by giving him large bills to spread liberally around in public. If I ever win the lottery, I'm going to model my lifestyle around the Million Dollar Man, mainly so I can have exchanges like:

"Mr. Dibiase! What a terrific honor to meet you!"
"Well of course it is."

And I would be damn sure to wear my Count Dracula pimp cape around in public and announce my entrance in any building by yelling out "I'm here!! I'm here!!" Splendid.